Pierson Ferdinand Appoints Chris Ochs as Chief Marketing Officer
Firm taps ACC Value Champion to drive strategy and amplify its tech-enabled, cost efficient approach
New York, NY – July 1, 2025 – Pierson Ferdinand LLP (“PierFerd” or the “Firm”), one of the world’s fastest-growing law firms, announces the appointment of Chris Ochs as Chief Marketing Officer (“CMO”). Chris brings a rare combination of legal, operational, and marketing experience that will support the Firm’s mission to deliver high-impact services through an innovative, technology-enabled business model.
As CMO, Chris will lead PierFerd’s firmwide marketing strategy, with a focus on demonstrating the effectiveness of its tech-enabled, partner-led model and the distinct economic value that it delivers to clients. He will work closely with the Firm’s 230+ Partners and executive leadership to strengthen market positioning, support business development, and drive growth in an environment where clients are increasingly prioritizing technology adoption, cost efficiency, and pricing transparency.
Prior to joining the Firm, Chris worked closely with corporate legal departments to leverage data, optimize legal spend, and manage outside counsel relationships. Before that, he spent a decade in BigLaw, both as a practicing attorney and a leader in business development and legal operations. The combination of this deep client-side experience and firsthand knowledge of how law firms operate creates a powerful formula for delivering meaningful results to clients. This unique perspective has already proven successful as the Association of Corporate Counsel (ACC) recognized Chris as an ACC Value Champion in 2025 for his work in optimizing billing structures, governance, and spend management.
Chris was previously Vice President of Legal Operations at UnitedLex; a preeminent alternative legal service provider. Prior to that, Chris held leadership roles at global investment bank and financial services provider, Citigroup Inc. (“Citi”), and AmLaw 50 law firm Reed Smith LLP. In addition to his operational experience, Chris is a qualified attorney and member of the Pennsylvania Bar Association and the New Jersey State Bar Association.
A. Michael Pierson and Joel M. Ferdinand, PierFerd Co-Chairmen, said:
“Chris’ appointment is a coup for the Firm. His considerable operational experience, legal background, and track-record of championing value while driving business development will be an asset for PierFerd as we embark on the next stage of the Firm’s journey.”
Chris Ochs, Chief Marketing Officer at PierFerd, commented:
“Joining Pierson Ferdinand was an easy decision. The Firm isn’t just talking about innovation; it is actually doing things differently. The model is built around what clients care about most: efficiency, technology, and outcomes. I’m excited to help tell that story and support the Firm’s growth with an approach that is as bold and client-focused as the Firm itself.”
Chris’ arrival follows recent landmark expansions to the Firm’s leadership team, including the appointment of Christina Wojcik as PierFerd’s Head of Innovation and Partnerships. Both Chris and Christina worked together at Citi and will seamlessly collaborate at the Firm to create operational efficiencies via tech-driven innovation; benefiting clients and Partners.
Chris holds a B.S. in Economics with concentrations in Marketing and Management from The Wharton School of the University of Pennsylvania and a J.D. from The James E. Beasley School of Law at Temple University.
About PierFerd
Pierson Ferdinand LLP is an international law firm serving clients globally from 25+ markets. Its 230+ partners practice in 90+ areas of law, including corporate, M&A, securities, employment and executive compensation, intellectual property, litigation, private clients & estates, and tax. Its partners have a reputation for excellence and have significant experience practicing in preeminent law firms, corporate legal departments, and government.[1]
Media Contact
Ben Rothschild
pf@thoburns.com
+44 7564 584 439
[1] In London, the firm operates as Pierson Ferdinand UK LLP, a limited liability partnership registered in England & Wales with registered number OC449880. It is authorised and regulated by the Solicitors Regulation Authority with registered number 8006801. Pierson Ferdinand UK is connected with its affiliate in the United States, Pierson Ferdinand LLP, although they are two separate legal entities.
The word “partner” denotes a member of Pierson Ferdinand UK or an employee or consultant with equivalent standing and qualifications.
