
About
Chris Ochs brings a rare, cross-functional perspective to his role as Chief Marketing Officer at PierFerd, shaped by more than two decades of experience across law firms, in-house legal departments, and consulting. He is a recognized thought leader and active contributor across the legal ecosystem, including the legal operations, pricing, marketing, and legal innovation communities and is known for connecting insights across disciplines to drive measurable value.
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At PierFerd, Chris leads the firm’s strategic marketing, communications, and business development efforts, helping articulate and amplify a business model that delivers cost-efficient, tech-enabled legal solutions. He brings a data-driven mindset to pricing and client engagement, and has a particular interest in leveraging AI, analytics, and client feedback to create scalable, client-first strategies. Throughout his career, Chris is known for building high-performing teams, translating complex data into clear strategy, and helping legal organizations evolve in step with client expectations and business realities.
Prior to joining PierFerd, Chris was VP of Legal Operations at UnitedLex, where he managed a global team and advised Fortune 500 companies on legal spend management, outside counsel strategy, and post-merger legal integration, earning recognition as a 2025 ACC Value Champion. He previously served as Global Director of Outside Counsel Management at Citi, where he designed legal pricing programs, led global RFPs, and implemented outside counsel terms and billing guidelines across groups of firms. Chris began his legal career as an attorney at Reed Smith, where he spent a decade, and later took on leadership roles in legal operations and business development for the firm.
In addition to his operational experience, Chris is a qualified attorney and member of the Pennsylvania Bar and the New Jersey State Bar. Chris holds a B.S. in Economics with concentrations in Marketing and Management from The Wharton School of the University of Pennsylvania and a J.D. from The James E. Beasley School of Law at Temple University.
Admissions
Pennsylvania
New Jersey
Education
Temple University, Beasley School of Law, J.D.
Wharton School, University of Pennsylvania (Marketing & Management), B.S. in Economics
Certifications and Affiliations
Association of Corporate Counsel (ACC) recognized Chris as an ACC Value Champion in 2025
Board Member: Tampa Bay United Soccer Club
Select Prior Roles
Vice President, Legal Operations – UnitedLex
Global Director, Outside Counsel Management – Citi
Senior Director, Legal Operations; Director of Business Development; Attorney – Reed Smith LLP
Speaking Engagements
ACC Legal Ops Con 2025 – Opening Plenary: Take Your Legal Operations Functions To New Heights (ACC Value Champions), April 9, 2025
Intersect Legal 2024 & 2025 (TVPi) – Invoice Data and AI In Legal Pricing, January 10, 2024, Clients and AI – The Data Game Changer, March 6, 2025
Electronic Discovery Institute (EDI) Summer Meeting – Navigating the Legal Operations Landscape, July 16, 2024
Legal Value Network LVNx 2023 Conference – How Strategic Legal Professionals Use AI & Data Analytics to Optimize Business Results, September 21, 2023
Legal Marketing Association (LMA) National Annual Conference – Adding And Defining Value in a Crowded Market, April 25, 2023
Consero Legal Operations Forum – Sourcing Strategies for ALSPs, June 13, 2022, Maximizing Relationships With Outside Counsel, November 15, 2021
LawVision Innovation & Value Leaders - Legal Matter Price Negotiations, May 18, 2022