Gregory Perleberg

Partner | Intellectual Property

greg.perleberg@pierferd.com
+1.310.853.6236 office
Los Angeles | Phoenix
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About
Credentials
Experience
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About

Greg Perleberg has over 25 years of legal and private sector experience handling a variety of business and intellectual property related matters. He represents a broad array of clients in the technology, hospitality, fashion/apparel, and entertainment industries including software and hardware companies, as well as food and beverage businesses (e.g., restaurants and breweries), entrepreneurs, filmmakers/studios, and publishers and individual artists (e.g., musicians, actors, comedians and writers).

  • Working at the intersection of business and technology, Greg advises clients on complex technology and commercial transactions, including information technology licensing, trademark and brand protection, copyrights, technology maintenance and services, technology development and customization, marketing and advertising, as well as manufacturing, supply, distribution, and other agreements for products and services. Greg has significant experience in digital and new media advising clients on internet, e-commerce and entertainment transactions. He also assists celebrities and athletes assert their right of publicity against those making unauthorized use of their images or likenesses, including internet domain name disputes, as well as helping clients with defamation and other privacy matters.

    In addition to his legal experience, Greg spent over seven years working for IBM. In this position, he worked closely with software and hardware designers, marketing and sales teams, advertising agencies, and domestic and international strategic alliance partners gaining valuable insight and understanding of the business needs and pressures of both large and small companies.

Practices

  • Copyrights

  • Global Media, Entertainment & Sports

  • Entertainment

  • IP Litigation and Enforcement

  • IP Transactions and Licensing

  • Trademarks

  • Trade Secrets

Admissions

  • California

  • Arizona

  • Minnesota

  • U.S. District Court, District of Minnesota

  • U.S. District Court, Central District of California

Education

  • University of Minnesota Law School, J.D.,1990; cum laude honors (academic distinction awarded to students with high academic performance)

    • Moot Court Team

    • Assistant Editor for Rohan & Raskin Real Estate Treatise

    • WESTLAW Student Representative

  • Hamline University, B.A.,1986;

    • Lead Trumpet – Jazz Ensemble.

  • Greg’s educational background also includes completion of the Minnesota High Tech Association's Ace Leadership Program, an initiative for next generation technology leaders. He belongs to the Minnesota State Bar Association's Art & Entertainment Law and Computer Law Sections (former Chair of the Internet Law Committee), as well as several other national intellectual property groups. A strong supporter of the arts and music communities, Greg’s musical pedigree includes participation in the Minnesota All-State Band and he was a trumpet player with several professional bands.

Professional Associations

  • American Bar Association

  • Minnesota State Bar Association

  • Arizona Bar Association

  • California Bar Association

  • American Intellectual Property Law Association

  • International Trademark Association

  • Beverly Hills Bar Association

  • Los Angeles County Bar Association

  • Minnesota High Tech Association

  • Minnesota High Tech Association

  • Master Brewers Association of America

  • California Yacht Club

Experience

  • Venable LLP

  • Buchalter Nemer PA

  • Adjunct Professor – Music Copyright – McNally Smith College of Music

  • IBM Corporation

  • West Publishing Company

Publications

  • “Starting Your Own Brewery: Legal 101,” April 2015

  • “Intellectual Property: Crowdfunding and Confidentiality for Tech Start‐Ups,” Tech Industry Bulletin, March/April 2015

  • “Intellectual Property: Guidance to the Upstart Tech Company for Protecting IP Rights,” Tech Industry Bulletin, January/February 2015

  • “Holiday Music: Who Picks Up the Tab?,” December 2013

  • “Ten Key Legal Steps You Need to Take to Start Your Own Brewery,” The Growler, December 2012

  • "Social Media and Consumer Reporting Website Abuse," Upsize Minnesota, March 2012

  • “CEO Talk SOPA, PIPA,” Interview, FOX9 News, January 2012

  • “Lawyer Chats Cell Phone Consumer Rights,” Interview, FOX9 News, October 2011

  • “Registering Trademarks: Protecting Your Brand,” LawWatch, 2011

  • “Groupon Lawsuit Could Cost Local Firms,” Interview, Minneapolis/St. Paul Business Journal, March 2011

  • “Focus on Intellectual Property: Tips and Traps for the Upstart Business Owner,” LawWatch, 2010

  • “Who Owns Your Work After You’re Laid Off?” Interview, JobTalk America, November 2010

  • “Blue Skies Ahead? Fan Funding in Music, Theatre and Film,” Midwest Art, Entertainment & Sports Law Institute, May 2010

  • “Intellectual Property Basics for Business Owners,” Interview, “The Advisors” (formerly Next Stage Business Radio Show), January 2010

  • “The Importance of Businesses to Secure Their Intellectual Property,” INCubation Briefing®, January 2010

  • “’Lights!, Camera! Action!’ The Art of the Deal, Midwest Art,” Entertainment & Sports Law Institute, April 2010

  • “Have Intellectual Property, Now What?,” Women’s Business Minnesota, September 2005

  • “Differentiating Your Law Firm through Technology,” The Clarion, Fall 2003

  • “Net Without Wires,” Legal Tech Live!, February 2001

Events and Speaking Engagements

  • PMLEGAL Lunch Series: ”AI Forum,” “Tech Roundtable.” “Selecting and Protecting Your Brands,” and Online Content Dos and Don’ts”

  • “Developing Brand Equity,” LAX Chamber of Commerce, February 2024

  • “Technology, Internet and AI Trends,” The Internet Law Leadership Summit, May 2024

  • SXSW Austin, TX, “Endorsements Facts & Fiction: Landing the Big Deal,” March 17, 2016

  • “Legal Bootstrapping 101: Tips for Start-up Businesses,” November 3, 2015

  • Craft Brewers Guild, “The Do’s and Don’ts of Distribution Agreements and Building and Protecting Brand Equity,” July 2014

  • Seminar for Start-Up Companies: Create It. Fund it. Protect It Commercialize It., February 2014

  • Panelist, “Commercializing, Exploiting and Maximizing Earning Potential from Music Composition,” U Star Music Conference, February 2014

  • Adjunct Professor, McNally Smith College of Music, Copyright and Music Publishing, 2010 ‐ 2013

  • “Intellectual Property Issues: e‐Commerce, Trademarks & More,” Women Entrepreneurs Conference, February 2011

  • “Effusively Dealing with Contracts: In‐house and Law Firm Perspectives,” Minnesota State Bar Association, Corporate Counsel Section Presentation, April 2010

  • “Making It Legal, Part II: Protecting Your Intellectual Property,” Women Entrepreneurs Conference, February 2010

  • Adjunct Professor, Minnesota Paralegal Institute, Trademarks, 2009 ‐ 2010

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