
Rachel Huffstetler
Partner | Intellectual Property
rachel.huffstetler@pierferd.com
+1.404.435.3665 cell
+1.470.443.2326 office
Atlanta
About
Rachel is a strategic advisor, bringing over 25 years of experience guiding clients through the complexities of protecting and leveraging their innovations and brands. Her practice spans the full spectrum of intellectual property services, with a particular focus on patents and trademarks. She represents a diverse range of clients, from startups to large global companies, tailoring her approach to meet their unique needs and objectives.
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Rachel’s background as a former Patent Examiner with the United States Patent and Trademark Office (USPTO) in the mechanical and medical device arts provides her with an invaluable insider’s perspective on navigating the patent process. She offers end-to-end patent services, transforming an inventor’s vision into the grant of a U.S. or foreign patent. Her experience covers a full range of patent services, including patentability assessments, patent application preparation and prosecution both in the U.S. and worldwide, appeals, counseling on infringement avoidance, and validity and infringement studies and opinions. She has extensive experience with utility patents across diverse industries, including medical devices, consumer products and services, and mechanical and electromechanical devices. Additionally, Rachel is well-versed in assisting clients with removing infringer listings on platforms like Amazon, protecting their market presence and brand integrity.
Her design patent expertise includes U.S. design and international industrial design prosecution, from application preparation through to patent grant. She was honored to participate in a USPTO roundtable discussion on design patents and related prosecution issues, demonstrating her thought leadership in this area.
Rachel also helps creators transform their brand vision into robust trademark protection in the U.S. and abroad. Her trademark services include trademark availability assessments, trademark application preparation and prosecution both in the U.S. and worldwide, negotiating defensive and offensive oppositions, counseling on infringement avoidance, conducting infringement studies and opinions, trademark maintenance and portfolio management, as well as strategic planning and brand-critical enforcement and litigation matters.
In addition to her patent and trademark services, Rachel provides legal counsel for transactional matters, including patent and trademark ownership and licensing. She has experience with asset purchase agreements, sales, and mergers and acquisitions, ensuring that intellectual property assets are effectively managed and maximized during business transactions.
With a strategic and practical approach, Rachel partners with clients to develop intellectual property strategies that align with their business objectives, mitigate risks, and maximize the value of their innovations and brands.
Practices
Patents
Trademarks
IP Transactions and Licensing
Admissions
Georgia
North Carolina
United States Patent & Trademark Office
Education
University of Mississippi School of Law, J.D., 1994
Mississippi State University, B.S., Industrial Engineering, 1989
Law Firm Experience
FisherBroyles, LLP
Alston & Bird
Bell, Seltzer, Park & Gibson
Government Experience
United States Patent & Trademark Office, Patent Examiner
Community Involvement
Co-Chair, Parent Advisory Council, McCombs School of Business, The University of Texas at Austin
Marist School, Atlanta, Georgia
Chair, Marist School Annual Fund
Marist School Steering Committee
Marist School Booster Club Board Member
Co-Chair, Marist School Gala
Marist Parent Club Board Member
Publications
Author, “The Right of Publicity Comes of Age”, American Intellectual Property Law Association Quarterly Journal, Vol. 23, No. 2, Summer (1995)
Author, “The Immortality of Celebrity Personas”, IP Links, Vol. 10, No. 1, October (1998)
Author, “An Immortal Image?”, IP Magazine, www.ipmag.com, December (1998)