PierFerd’s Panensky says newly-launched law firm offers “happiness” and “freedom”

Pierson Ferdinand is among the biggest legal start-ups in history, launching with over 120 professionals in January, and according to a partner in its cybersecurity practice Stu Panensky, the launch was motivated by offering staff “happiness” and freedom”.

“The Insurer broke the news in December that the launch of the new national full-service corporate law firm was in the works, and that the new venture would be a “virtual law firm” with limited brick-and-mortar spaces.

It describes itself as “technology-driven”, and handles all manner of business and legal affairs, such as corporate litigation and intellectual property services, with an ambition to “maximize” client experience.

“The thing that we sell to other lawyers is happiness and freedom, so we don’t have a minimum billable hourly requirement, and we really let the partners drive their own practices,” Panensky said, speaking to The Insurer TV on the sidelines of Net Diligence’s Cyber Risk Summit in Miami Beach this week.”

“PierFerd’s Panensky says newly-launched law firm offers “happiness” and “freedom,” The Insurer (full video) (February 14, 2024)