Andrew Velcoff
Partner | Corporate
andrew.velcoff@pierferd.com
+1.404.915.7704 cell
+1.404.689.5362 office
Atlanta | Los Angeles
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About
Andrew Velcoff brings extensive in-house and private practice knowledge and skill to his work in guiding a wide range of institutional and individual entertainment and media clients through their entertainment, intellectual property, licensing and media law related needs.
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Andrew is sought after by film and television development and production companies, motion picture sound stages, marketing companies, international franchising entities, location-based entertainment, multi-artist music specials, on-screen talent, and writers, among others. During his 35+ year career, he has provided counsel to clients in connection with the development, production, acquisition, financing, licensing, marketing and distribution of content for motion pictures, television, video, the internet, virtual reality, other traditional and emerging media, intellectual property and employment matters.
Before turning back to private practice, Andrew held the positions of General Counsel and Senior Vice President of Legal and Business Affairs for Turner Entertainment Group, and Deputy General Counsel for Turner Broadcasting System based in Los Angeles and Atlanta, participating in the launch of Turner Network Television, Cartoon Network, Turner Films, Turner Classic Movies, the acquisition of New Line Cinema, Castle Rock Entertainment and Hanna-Barbera, the merger with Time Warner, oversight of the 5000+ title MGM, Warner Bros and RKO Libraries, and legal oversight of Turner Sports and World Championship Wrestling.
In those roles, Andrew designed and negotiated production, financing and acquisition agreements for dramatic live action, documentary and animated programming in long form, short form and series formats for traditional networks as well as digital media, including original programming, theatrical films and off-network series from major studios such as Disney, Sony, Universal, Warner Bros., New Line, Paramount and MGM. He developed and implemented guidelines for on-air, web site and off channel advertising and sponsorship agreements, promotions, contests and sweepstakes, and he supervised trademark and copyright registration and enforcement. He also provided oversight of labor and employment including executive employment agreements and guild relations with The Screen Actors Guild, The Directors Guild of America and The Writers Guild of America and served as Turner Film’s designate to the AMPTP.
He has also worked extensively in multi artist music based television projects and has worked with the Grammys, the Latin Grammys, MusiCares, the Country Music Awards, the Los Angeles Philharmonic and PBS.
Andrew began his career with a California-based law firm representing writers and directors, among other clients, in film and production, talent-related and general intellectual property matters.
He interned for the Office of the Attorney General for the Commonwealth of Massachusetts while earning his law degree and, after graduating, served as law clerk to the Trial Department of the Massachusetts Superior Court.
Prior to law school, he studied music earning an MA in Music Composition, was commissioned to compose the ballet score for the Buffalo Inner City Children’s Ballet “A Visit to Transylvania” and won the New York State Young Composer’s Award.
He is an Adjunct Professor at the Georgia State University College of Law where he teaches Entertainment Law, a member of the Georgia Screen Entertainment Coalition and an Advisory Board Member of the Creative Media Industries Initiative.
Practices
Communications & Media
Employment and Labor
Global Media, Entertainment & Sports
Admissions
Georgia
California
Education
New England School of Law, J.D., 1979, magna cum laude, lead articles editor for the New England Law Review
State University of New York (SUNY) at Buffalo, M.A., music composition, 1976
State University of New York (SUNY) at Buffalo, B.A., music education, 1973
State University of New York (SUNY) at Buffalo, Ed.M., music education, 1974
Honors
Variety Dealmakers Impact Report, 2021
The Best Lawyers in America, 2010-2027, “Lawyer of the Year,” Entertainment Law - Music, 2019, 2024, Entertainment Law - Motion Pictures and Television, 2022
Georgia Super Lawyers, 2012-2013
New York State Young Composer’s Award, 1976
Professional and Community Involvement
Adjunct Professor, Georgia State University College of Law (2025)
Advisory Board, Atlanta Film Festival
Member, Georgia Chambers of Commerce Creative Economy Council – Film & Television
Member, Georgia Screen Entertainment Coalition Steering Committee
Member, Academy of Television Arts and Sciences
Member, American Bar Association Forum on the Entertainment and Sports Industries
Member, Country Music Association
Member, Georgia Production Partners
Member, National Academy of Recording Artists
Experience
Barnes & Thornburg LLP
General Counsel and Senior Vice President of Legal and Business Affairs for Turner Entertainment Group
Deputy General Counsel for Turner Broadcasting System